Love From Charlie, a handcrafted jewellery brand based in Brisbane, needed a charming and cohesive visual identity to reflect its beach-inspired aesthetic. I created a custom logo, style guide, and brand assets to capture the brand’s warm personality and support its growth.

The logo design drew inspiration from the ocean and the design was inspired by the name ‘Love From Charlie’ which sounds like the sign-off at the end of a letter. Hence, the message in a bottle design was born to help express the coastal elements of the brand, while also feeling like each piece represents a love letter to it’s wearer. The style guide established consistent use of typography, colour palette, and visual elements to maintain brand cohesion across all platforms.

I also designed branded assets such as business cards, ensuring that every customer interaction felt thoughtful and on-brand. The final identity helped Love From Charlie stand out as a beautiful, beachy and boutique jewellery brand.